Ad-ology Research recently updated their Industry Marketing Insights report for Chocolate Confectionery Producers. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

• The U.S. government recently raised the quota to allow more sugar to be imported into the U.S. This move will alleviate high prices and product shortages. However, candy and chocolate manufacturers are still concerned that supply chain disruptions could occur.
• In 2010, cocoa prices have reached a 33 year-high. The crop from the world’s top producer, The Ivory Coast, has been disappointing, and resurgence in demand from the U.S. is fueling price increases.
• Consumers are expected to continue their demand for value brands in 2010. Dark chocolate sales will see some growth while demand for everyday gourmet chocolate will be flat. Exotic spices such as citrus and fruit will emerge as flavor trends. And will gourmet packaging will be used in an attempt to boost sales.

The Industry Marketing Insights report for Chocolate Confectionery Producers is available on Ad-ology.com (Research Store) for $195 USD with local market data for any U.S. market.

[Source: Ad-ology Research. May 7, 2010]