Top 3 Opportunities/Challenges Ahead for Party/Event Planners

May 5 2010 | Jessica Helinski

Ad-ology Research recently updated their Industry Marketing Insights report for Party/Event Planners. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

  • Despite the recession, a recent survey of event planners revealed that 66% say their event workload for the first half of the year was as good as or better than during the same period in 2009.
  • Clients are growing more interested in “green events,” and some planners are beginning to offer details of events’ carbon footprint to assure clients.
  • Recently, more corporate clients aren’t getting their event budgets approved until closer to the event date, and these shorter lead times can put extra pressure on planners.

The Industry Marketing Insights report for Party/Event Planners is available on Ad-ology.com (Research Store) for $195 USD with local market data for any U.S. market.

[Source: Ad-ology Research. May 5, 2010]

 

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