Marketing Forecast from Ad-ology

Ad-ology Research recently updated their Industry Marketing Insights report for Electric Power Generation Companies. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

• A 2009 report from the Electric Power Research Institute reveals that residential energy feedback has the potential to help consumers cut the amount of electricity they use.
• While research shows efficient transmission and distribution (T&D) can drastically reduce energy losses, there is still no industry standard method or protocol to identify and quantify T&D losses.
• The industry is facing a impending shortage of workers: Approximately 40% of senior electrical engineers and shift supervisors in the electricity industry were eligible to retire in 2009, according to a Hay Group study.

The Industry Marketing Insights report for Electric Power Generation Companies is available on Ad-ology.com (Research Store) for $195 USD with local market data for any U.S. market.

[Source: Ad-ology Research. May 4, 2010]