Top 3 Opportunities/Challenges Ahead for E-mail Marketing Firms

April 30 2010 | Kathy Crosett

Ad-ology Research recently updated their Industry Marketing Insights report for E-mail Marketing Firms. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

  • Nearly 90% of retailers plan to use e-mail to retain customers in 2010. And half will use e-mail to announce new products or online-only promotions.
  • Marketers intend to combine social media and e-mail marketing in 2010 but challenges remain with respect to effective integration strategies and measurement of ROI for these efforts.
  • Up to 80% of businesses plan to use video e-mail in 2010. This is a significant increase over the 15.7% of businesses who used video e-mail in 2009.

The Industry Marketing Insights report for E-mail Marketing Firms is available on Ad-ology.com (Research Store) for $195 USD with local market data for any U.S. market.

[Source: Ad-ology Research. April 30, 2010]

 

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