Top 3 Opportunities/Challenges Ahead for Sleep Disorder Centers

April 27 2010 | Jessica Helinski

Ad-ology Research recently updated their Industry Marketing Insights report for Sleep Disorder Centers. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

  • Aging Baby Boomers are expected to be a lucrative market, as 75% of Boomers don’t get eight hours of sleep, and 17% report trouble falling asleep each night.
  • Actigraphy is gaining acceptance in the industry as a reliable method of testing.
  • Lack of widespread awareness of sleep disorders and treatments is a challenge to the industry: Between 80 and 90% of people with sleep apnea go undiagnosed.

The Industry Marketing Insights report for Sleep Disorder Centers is available on Ad-ology.com (Research Store) for $195 USD with local market data for any U.S. market.

[Source: Ad-ology Research. April 27, 2010]

 

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