Top 5 Opportunities/Challenges Ahead for Cosmetics/Skin Care Shops
Ad-ology Research recently updated their Industry Marketing Insights report for Cosmetics/Skin Care Shops. The following are the predicted Top 5 Opportunities/Challenges from the report for this industry for the upcoming 12 months:
- In 2009, anti-aging features were a bright spot in the industry, as consumers continued to pay premium prices for these products.
- Sales of natural beauty products are on the rise, and a recent study found that 93% of all women might or would be willing to try a new beauty brand if it earned the USDA Organic Seal.
- Nail polish was the only category to experience a double-digit sales increase (14.3% growth from 2008).
- Lipstick and lip gloss sales declined by 5.3% in 2009.
- Color cosmetics sales through nontraditional channels, such as the Internet and television, are predicted to grow at a faster rate than overall color cosmetic sales.
The Industry Marketing Insights report for Cosmetics/Skin Care Shops is available on Ad-ology.com (Research Store) for $195 USD with local market data for any U.S. market.
[Source: Ad-ology Research. April 20, 2010]
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