Marketing Forecast from Ad-ology

April 7 2010 | Jessica Helinski

Ad-ology Research recently updated their Industry Marketing Insights report for Pediatricians. The following are the predicted Top 5 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

• All children are predicted to have electronic health records by 2014.
• Asthma continues to be a leading chronic disease among children.
• Childhood obesity is on the rise and is a focus point for many in this industry.
• The U.S. is predicted to experience a surplus of pediatricians, which may be a challenge to current practitioners.
• Lack of insurance among children is a big challenge to the industry.

The Industry Marketing Insights report for Pediatricians is available on Ad-ology.com (Research Store) for $195 USD with local market data for any U.S. market.

[Source: Ad-ology Research. April 7, 2010]