Top 5 Opportunities/Challenges Ahead for Movie Theaters

March 22 2010 | Jessica Helinski

Ad-ology Research recently updated their Industry Marketing Insights report for Movie Theaters. The following are the predicted Top 5 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

  • Theaters are beginning to offer high-end amenities, such as adult-only club rooms, gourmet food, and leather executive chairs.
  • Loyalty clubs provide the opportunity for theaters to build customer loyalty.
  • Movies shown in 3-D are increasing in popularity and expected to further boost annual box office sales.
  • The price of a movie ticket has increased, which makes it more costly for families.
  • The entertainment industry remains very competitive for consumers’ time and money.

The Industry Marketing Insights report for Movie Theaters is available on Ad-ology.com (Research Store) for $195 USD with local market data for any U.S. market.

[Source: Ad-ology Research. March 22, 2010]

 

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