Ad-ology Research recently updated their Industry Marketing Insights report for Blood/Plasma Centers. The following are the predicted Top 5 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

• Younger consumers may not donate blood unless they are reimbursed and this trend raises costs for the blood banks.
• Blood banks are increasingly required to filter products to remove potentially harmful white blood cells and thus raise costs.
• Reimbursement rates by Medicaid and Medicare programs may not cover the cost of blood and plasma products.
• The FDA continues to revise guidelines regarding which demographics groups are eligible to give blood and these guidelines may limit the size of the donor pool.
• More hospitals are adopting bloodless surgery policy to reduce the costs and hazards associated with transfusions, thus cutting demand for blood.

The Industry Marketing Insights report for Blood/Plasma Centers is available on Ad-ology.com (Research Store) for $195 USD with local market data for any U.S. market.

[Source: Ad-ology Research. March 19, 2010]