Ad-ology Research recently updated their Industry Marketing Insights report for National Parks. The following are the predicted Top 5 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

• For cash-strapped travelers, national parks are an affordable and accessible vacation.
• Travelers with RVs continue to be a lucrative market for national parks, especially as Baby Boomers enter retirement.
• Consumers are increasingly aware of the need for conservation, which may drive visits, as well as financial contributions and volunteering.
• Shifting climates are a concern for this industry.
• National parks must compete with many other destinations, and recreation/entertainment services, for consumers’ time and money.

The Industry Marketing Insights report for National Parks is available on Ad-ology.com (Research Store) for $195 USD with local market data for any U.S. market.

[Source: Ad-ology Research. March10, 2010]