Marketing Forecast from Ad-ology

February 26 2010 | Kathy Crosett

Ad-ology Research recently updated their Industry Marketing Insights report for Sporting Goods Manufacturers. The following are the predicted Top 5 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

• Manufacturers must contend with lower-cost imports so over 80% now use factories in China for at least part of their production.
• Camping equipment may continue to be a bright spot in 2010 as families seek inexpensive alternatives for family vacations.
• The most popular fitness machines  are treadmills and ellipticals.
• Older Americans and Baby Boomers are turning to sports to stay physically fit and purchasing home equipment so the home fitness market is now three times bigger than the institutional market.
• The economic slowdown has pressured manufacturers and retailers in this industry.

The Industry Marketing Insights report for Sporting Goods Manufacturers is available on Ad-ology.com (Research Store) for $195 USD with local market data for any U.S. market.

[Source: Ad-ology Research, February 26, 2010]