Ad-ology Research recently updated their Industry Marketing Insights report for Racetracks. The following are the predicted Top 5 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

• Some tracks are adding slot machines to attract gamblers.
• Synthetic tracks (rather than the traditional dirt) are gaining interest.
• Horse racing still raises concerns about animal safety among many Americans.
• Racetracks must compete with other forms of entertainment for consumers’ leisure time and money.
• Some states are considering closing racetracks to help strained budgets.

The Industry Marketing Insights report for Racetracks is available on Ad-ology.com (Research Store) for $195 USD with local market data for any U.S. market.

[Source: Ad-ology Research. February 24, 2010]