Top 5 Opportunities/Challenges Ahead for Motorcycle Dealers

February 17 2010 | Jessica Helinski

Ad-ology Research recently updated their Industry Marketing Insights report for Motorcycle Dealers. The following are the predicted Top 5 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

  • Due to aging riders, industry professionals predict that demand will rise for three-wheeled bikes.
  • Today, motorcycles are less of a subculture and becoming more mainstream.
  • Re-entry riders (consumers who used to be frequent riders) are a growing market, particularly those that are Baby Boomers.
  • Tighter lending has led to many potential buyers not receiving financing.
  • The weak economy and nationwide job losses have an impact on consumers’ spending, and motorcycle sales were down in 2009.

The Industry Marketing Insights report for Motorcycle Dealers is available on Ad-ology.com (Research Store) for $195 USD with local market data for any U.S. market.

[Source: Ad-ology Research. February 17, 2010.]

 

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