Marketing Forecast from Ad-ology

February 16 2010 | Jessica Helinski

Ad-ology Research recently updated their Industry Marketing Insights report for Spas. The following are the predicted Top 5 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

• The men’s market is growing, and many spas are offering services such as hot towel treatments and men’s facials.
• Due to the weak economy, spas report that demand is increasing for shorter treatments.
• Spas are incorporating technology such as Wi-Fi in relaxation rooms and cyber-treatments that combine biofeedback technology with guidance from wellness professionals.
• The weak economy may cause consumers to give up perks such as spa treatments.
• Spas must compete with beauty salons and gyms, which are increasing their spa offerings.

The Industry Marketing Insights report for Spas is available on Ad-ology.com (Research Store) for $195 USD with local market data for any U.S. market.

[Source: Ad-ology Research. February 16, 2010.]