Marketing Forecast from Ad-ology

February 9 2010 | Jessica Helinski

Ad-ology Research recently updated their Industry Marketing Insights report for Auto Insurance Companies. The following are the predicted Top 5 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

• Consumers are increasingly buying insurance online due to convenience.
• A new trend maybe be pet coverage, as some providers being offering collision coverage for customers’ dogs or cats at no additional premium cost.
• Some insurance companies are offering breaks for hybrid cars.
• The market continues to be highly competitive, especially with the emergence of Internet-based providers.
• The weak economy is forcing many consumers to shop around for lower prices.

The Industry Marketing Insights report for Auto Insurance Companies is available on Ad-ology.com (Research Store) for $195 USD with local market data for any U.S. market.

[Source: Ad-ology Research. February 9, 2010]