Marketing Forecast from Ad-ology

February 2 2010 | Jessica Helinski

Ad-ology Research recently updated their Industry Marketing Insights report for Theater Companies. The following are the predicted Top 5 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

• The holidays continue to be a lucrative time for this industry.
• Movies based on popular musicals (and vice versa) are piquing interest in theater
• Single-ticket income is on the rise for many theaters across the country.
• The entertainment industry is highly competitive.
• The weak economy is a challenge to this industry as consumers cut back on their discretionary spending.

The Industry Marketing Insights report for Theater Companies is available on Ad-ology.com (Research Store) for $195 USD with local market data for any U.S. market.

[Source: Ad-ology Research. February 2, 2010]