Ad-ology Research recently updated their Industry Marketing Insights report for Alternative Energy Solutions Providers. The following are the predicted Top 5 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

  • The industry is predicted to boom in the near future, thanks in part to government tax rebates and other incentives.
  • To head off competition in anticipation of high demand, retailers plan to invest heavily in advertising and marketing their products and services.
  • Lack of customer knowledge is a challenge to many of these retailers.
  • One of the biggest challenges to the industry is the cost of the products, installation, and upkeep.
  • Decreased demand due to the credit crunch has caused some solar panel manufacturers to slash production.

The Industry Marketing Insights report for Alternative Energy Solutions Providers is available on Ad-ology.com (Research Store) for $195 USD with local market data for any U.S. market.

[Source: Ad-ology Research.  January 18, 2010.]