Top 5 Opportunities/Challenges Ahead for Video Game Publishers

January 15 2010 | Kathy Crosett

Ad-ology Research recently updated their Industry Marketing Insights report for Video Game Publishers. The following are the predicted Top 5 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

  • Video games have moved from a niche market into a broad demographic base of consumers.
  • Publishers are moving into online game development or business models that require subscription to smooth cash flows.
  • Video game technology is being applied in personal growth and educational settings.
  • Expansion of broad-band Internet access will increase the number of potential customers who want to play online video games.
  • In-game advertising is seen as a way to boost revenue streams.

The Industry Marketing Insights report for Video Game Publishers is available on Ad-ology.com (Research Store) for $195 USD with local market data for any U.S. market.

[Source: Ad-ology Research,  January 15, 2010]

 

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  • http://twitter.com/absport19 Ashley L. Benson

    Obviously. More on the original niche of video game players- more info on how the broadening consumer base will affect how companies will continue targeting their original, loyal, consumers.

  • http://twitter.com/absport19 Ashley L. Benson

    Obviously. More on the original niche of video game players- more info on how the broadening consumer base will affect how companies will continue targeting their original, loyal, consumers.