Marketing Forecast from Ad-ology

January 12 2010 | Jessica Helinski

Ad-ology Research recently updated their Industry Marketing Insights report for Athletic Footwear/Apparel Stores. The following are the predicted Top 5 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

• Athlete- and celebrity-endorsed shoes continue to be big sellers.
• Baby Boomers are poised to be a very lucrative market.
• For some consumers, color and style are as important as comfort and performance.
• Some businesses offer custom fitting services.
• Big-box competition continues to be a challenge for independent retailers.

The Industry Marketing Insights report for Athletic Footwear/Apparel Stores is available on Ad-ology.com (Research Store) for $195 USD with local market data for any U.S. market.

[Source: Ad-ology Research. January 12, 2010.]