Funny how this article glosses over the business pains involved within the second stage – the stage when many folks will find out for themselves what the term “bleeding edge” means. Not as devastating as entire organizations failing during the growing pains of the 2nd Act when the honeymoon is over and now real business needs must to be met.

I believe 2010 will be the year of Social Media – but for many businesses/industries, it will take more than a Facebook page or Twitter account to realize the real value of going social. Hard work and true commitment to a real culture shift where customer engagement is no longer a catch phrase.

Kindest regards,
Trent Sherrell
XeeSM.com/tSherrell