Top 5 Opportunities/Challenges Ahead for Wine Shops & Liquor Stores

Ad-ology Research recently updated their Industry Marketing Insights report for Wine Shops & Liquor Stores. The following are the predicted Top 5 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

  • Liquor stores can increase market share by positioning themselves as experts on a wide variety of products.
  • When consumers purchase alcoholic beverages during economic downturns, value and convenience are important.
  • Wine tastings and educational classes are increasing in popularity and attract a variety of customers.
  • Traditional wine  and liquor stores must compete with a broader channel of competition including online in some markets.
  • More consumers purchase these beverages to enjoy at home during economic downturns.

The Industry Marketing Insights report for Wine Shops & Liquor Stores is available on Ad-ology.com (Research Store) for $195 USD with local market data for any U.S. market.

[Source: Ad-ology Research, January 8, 2010]

 

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