Comments on: Survey: 75% of TV, Home Theater Buyers Consider Product Reviews, Online Comments Before Purchase http://www.marketingforecast.com/archives/402 Fast Forward Findings for Strategic Advertising+Marketing Wed, 08 Feb 2012 17:20:00 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Michelle http://www.marketingforecast.com/archives/402/comment-page-1#comment-633 Michelle Fri, 14 Nov 2008 14:56:04 +0000 http://www.newbusinesshunter.net/?p=402#comment-633 Frank is right. I don't think manufacturers and retailers have really realized the importance of managing their online reputation. Speaking as a consumer, bad reviews could certainly have a huge negative impact on my buying decision. Frank is right. I don’t think manufacturers and retailers have really realized the importance of managing their online reputation.

Speaking as a consumer, bad reviews could certainly have a huge negative impact on my buying decision.

]]> By: Frank the Atlanta home Theater guy http://www.marketingforecast.com/archives/402/comment-page-1#comment-631 Frank the Atlanta home Theater guy Thu, 13 Nov 2008 22:16:23 +0000 http://www.newbusinesshunter.net/?p=402#comment-631 This is not surprising. While some make decisions internally, many people make their decisions based on social proof, ie: client testimonials and reviews. This is a wake up call to those home theater equipment manufacturers to listen to the feedback they receive & make things right quickly. Reviews with "thumbs down" could harm even the greatest of advertising campaigns. This is not surprising.

While some make decisions internally, many people make their decisions based on social proof, ie: client testimonials and reviews.

This is a wake up call to those home theater equipment manufacturers to listen to the feedback they receive & make things right quickly.

Reviews with “thumbs down” could harm even the greatest of advertising campaigns.

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