Ad-ology Research recently updated their Industry Marketing Insights report for Cable and Other Subscription Programming. The following are industry-mktg-insights10the predicted Top 5 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

  • Selling broadband Internet services to consumers has proven to be a growth engine for some companies.
  • More households may switch to pay TV service as a result of the digital TV transition in 2009.
  • Cable and satellite companies are increasing sales through the DVR (digital video recorder) market.
  • Many consumers are going online to watch television shows.
  • Cable companies face churn (high turnover) because of cost increases, and churn is expected to increase in 2010.

The Industry Marketing Insights report for Cable and Other Subscription Programming is available on Ad-ology.com (Research Store) for $195 USD with local market data for any U.S. market.

[Source: Ad-ology Research. December 22, 2009]