Ad-ology Research recently updated their Industry Marketing Insights report for Oil Change Centers. The following are the predicted Top 5 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

• More consumers are interested in recycling used motor oil, and an increasing number of operators are offering or considering green oil or re-refined oil.
• Some businesses are offering clinics to teach consumers about oil changes.
• Higher oil quality standards and new engine designs are causing some car manufacturers to extend oil life guidelines.
• A growing number of consumers are changing oil and doing minor repairs on their vehicles themselves.
• The industry continues to be highly competitive, and some operators are adding additional services to stand apart from competitors.

The Industry Marketing Insights report for Oil Change Centers is available on Ad-ology.com (Research Store) for $195 USD with local market data for any U.S. market.

[Source: Ad-ology Research. December 17, 2009]