Top 5 Opportunities/Challenges Ahead for Airline Services
Ad-ology Research recently updated their Industry Marketing Insights report for Airline Services. The following are the predicted Top 5 
Opportunities/Challenges from the report for this industry for the upcoming 12 months:
- E-tickets make up over 90% of purchased tickets, and industry officials estimate paper tickets may be obsolete in the near future.
- Over the past two years, the number of mishandled bags dropped by 40% , while customer complaints dropped by 25 percent.
- Many airlines plan to begin offering free in-flight Wi-Fi service to fliers.
- Airlines are increasingly imposing or expanding fees for passengers to offset losses.
- Fuel prices continue to rise, causing airlines to not fill planes to capacity and cancel longer routes.
The Industry Marketing Insights report for Airline Services is available on Ad-ology.com (Research Store) for $195 USD with local market data for any U.S. market.
[Source: Ad-ology Research. December 16, 2009]
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