Ad-ology Research recently updated their Industry Marketing Insights report for Malls & Shopping Centers. The following are the predicted Top 5 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

• Valet parking is becoming more common, due in part to the increasing size of malls.
• Many malls are opening outdoor shopping areas as well to create a destination shopping experience.
• Several malls are transforming center court areas into relaxing places for shoppers to unwind. Areas include comfortable chairs, soft designs, and even fireplaces.
• The weak economy is causing many stores to shutter locations, which may leave some malls with many vacancies.
• Some malls are reducing hours to save money.

The Industry Marketing Insights report for Malls & Shopping Centers is available on Ad-ology.com (Research Store) for $195 USD with local market data for any U.S. market.

[Source: Ad-ology Research. December 15, 2009]