Ad-ology Research recently updated their Industry Marketing Insights report for Fireplace & Patio Shops. The following are the predicted Top 5 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

• Grills with distinctive features are an increasing trend. New features include attachable sushi bars, portable woks, cast iron griddles, and advanced control tools.
• Demand for outdoor kitchens and fireplaces is quickly growing, particularly among Baby Boomers.
• Consumers are becoming more interested in environmentally-friendly fireplaces, and many with older wood-burning models are trading them in for “cleaner” models.
• Americans are spending more hours grilling each week than in previous years, due in part to the weak economy and curbed restaurant spending.
• The weak housing market continues to be a challenge to this industry.

The Industry Marketing Insights report for Fireplace & Patio Shops is available on Ad-ology.com (Research Store) for $195 USD with local market data for any U.S. market.

[Source: Ad-ology Research. December 10, 2009]