Marketing Forecast from Ad-ology

December 11 2009 | Kathy Crosett

Ad-ology Research recently updated their Industry Marketing Insights report for Trucking Companies. The following are the predicted Top 5 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

• The industry is facing higher costs because of the cap-and-trade legislation pending in Congress.
• The industry has suffered from the economic downturn and general slack demand for trucking services.
• Truckers operating in the LTL (less than truckload) market are seeking to diversify products they carry in order to smooth out revenue streams.
• Companies with union drivers face health benefits and pension cost issues and compete with independent owner/operators.
• Firms with a national market must prove they can coordinate with ocean and air transport to allow for smooth importing process.

The Industry Marketing Insights report for Trucking Companies is available on Ad-ology.com (Research Store) for $195 USD with local market data for any U.S. market.

[Source: Ad-ology Research, December 11, 2009]