industry-mktg-insightsAd-ology Research recently updated their Industry Marketing Insights report for Gastroenterologists. The following are the predicted Top 5 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

  • The lower invasiveness of virtual colonoscopies is predicted to decrease the patient drop-out rate during colonoscopy follow-up.
  • A major challenge to the industry continues to be escalating operating costs, which increased 15.6% for single-specialty gastroenterology practices (the biggest increase among all specialties).
  • More gastroenterologists are merging practices to deal with competition from large specialty groups.
  • The recession is forcing many Americans to put off medical treatments to save money.
  • There is a growing shortage of gastroenterologists, and the aging population and increased colorectal cancer (CRC) screening rates are predicted to further strain these specialists.

The Industry Marketing Insights report for Gastroenterologists is available on Ad-ology.com (Research Store) for $295 USD with local market data for any U.S. market.

[Source: Ad-ology Research. November 26, 2009]