industry-mktg-insightsAd-ology Research recently updated their Industry Marketing Insights report for Specialty Hospitals. The following are the predicted Top 5 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

  • More specialty hospitals are planning patient room designs that include wireless technology, game access, and other features to make stays more pleasant.
  • Some specialty hospitals are considering hiring or contracting with a specialist to provide 24-7 on-site emergency coverage.
  • Many specialty hospitals are entering into co-management relationships and initiating joint venture strategies with physicians.
  • Critics and legislators argue that doctor-owned hospitals “cherry-pick” the highest-paying patients and leave community hospitals with the lowest-paying ones.
  • A major challenge is the public concern that specialty hospitals drive up health costs.

The Industry Marketing Insights report for Specialty Hospitals is available on Ad-ology.com (Research Store) for $295 USD with local market data for any U.S. market.

[Source: Ad-ology Research, November 24, 2009]