Ad-ology Research recently updated their Industry Marketing Insights report for Specialty Food Stores. The following are the predicted Top 5 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

• Unusual fruit flavorings, especially those with Asian or Hispanic connections, are increasingly popular.
• In-store sampling is a popular way to increase sales, especially with respect to new products.
• More consumers are interested in roasting their own coffee beans at home.
• Local artisan crafted beverages such as cider are growing in popularity.
• The recession is causing consumers to purchase less expensive food-related products.

The Industry Marketing Insights report for Specialty Food Stores is available on Ad-ology.com (Research Store) for $195 USD with local market data for any U.S. market.

[Source: Ad-ology Research, November 19, 2009]