Ad-ology Research recently updated their Industry Marketing Insights report for Medical Clinics. The following are the predicted Top 5 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

• More health insurance companies are offering coverage of retail clinic visits in benefits packages.
• There is opportunity for clinics to market no-wait visits, as emergency room waiting periods are getting longer which may deter consumers.
• A particularly bad flu season, due in part to H1N1, is predicted to boost demand for these clinics.
• Some state legislators are considering limiting services offered by retail-based clinics due to concern that patients are not receiving consistent medical treatment.
• Nursing shortages are becoming a problem for clinics.

The Industry Marketing Insights report for Medical Clinics is available on Ad-ology.com (Research Store) for $295 USD with local market data for any U.S. market.

[Source: Ad-ology Research. November 18, 2009.]