Ad-ology Research recently updated their Industry Marketing Insights report for Veterinarians. The following are the predicted Top 5 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

• Veterinarians report that the biggest challenge to their practices is rising costs.
• Many veterinarians are offering boarding services, dentistry, and imaging as a way to increase revenue and loyalty among customers.
• Pet treats, supplements, and accessories are expected to reach sales of $1.7 billion by 2012.
• More consumers are choosing alternative therapies for their pets, including acupuncture and massage.
• Veterinarians say the biggest competitive pressure comes from Internet sales Web sites, other traditional veterinary clinics, and large full-service veterinary hospitals.

The Industry Marketing Insights report for Veterinarians is available on Ad-ology.com (Research Store) for $295 USD with local market data for any U.S. market.

[Source: Ad-ology Research. November 9, 2009.]