Marketing Forecast from Ad-ology

November 5 2009 | Jessica Helinski

Ad-ology Research recently updated their Industry Marketing Insights report for Elementary and Secondary Schools. The following are the predicted Top 5 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

• A growing trend is the ninth-grade-only school, which strives to make the transition to high school easier for students.
• Some states have established charter school programs which operate outside of the traditional school hierarchy but are still required to show academic progress.
• Many schools are considering non-traditional schedules to save money and improve student performance.
• Schools across the country are being forced to reduce programs such as music, sports, and transportation.
• Schools have been under increasing pressure to demonstrate improved academic standards since the establishment of the No Child Left Behind act.

The Industry Marketing Insights report for Elementary and Secondary Schools is available on Ad-ology.com (Research Store) for $295 USD with local market data for any U.S. market.

[Source: Ad-ology Research. November 5, 2009]