Marketing Forecast from Ad-ology

November 6 2009 | Kathy Crosett

Ad-ology Research recently updated their Industry Marketing Insights report for Baked Goods Manufacturers. The following are the predicted Top 5 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

• Consumers are buying more whole grain baked goods and want options with lower sodium and sugar.
• These is more interest in flavor fusion and traditional flavors with a twist including unusual fruit combinations in pies and tarts.
• Consumers are buying more mini-indulgences such as bite-sized desserts and cupcakes – a trend toward individualized desserts.
• Bakery wholesalers must develop products that cater to consumers with special dietary needs such as gluten free.
• Consumers have a renewed interest in reducing childhood obesity and may reduce general demand for baked goods like cakes and pies.

The Industry Marketing Insights report for Baked Goods Manufacturers is available on Ad-ology.com (Research Store) for $295 USD with local market data for any U.S. market.

[Source: Ad-ology Research, November 6, 2009]