Marketing Forecast from Ad-ology

November 4 2009 | Jessica Helinski

Ad-ology Research recently updated their Industry Marketing Insights report for Airport Operations. The following are the predicted Top 5 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

• In regards to sustainability, airports report primarily focusing on energy efficiency, carbon emissions reductions, and green building practices in the future.
• To diversify revenue streams, airports are looking to concessions, retail, and parking.
• In the near future, congestion management is expected to be an important area of focus for airports.
• To maintain the same levels of air service, some airports are reducing airline landing fees and rental charges.
• A major challenge continues to be the weak economy, which is deterring both leisure and business travelers from flying.

The Industry Marketing Insights report for Airport Operations is available on Ad-ology.com (Research Store) for $295 USD with local market data for any U.S. market.

[Source: Ad-ology Research. November 4, 2009]