Marketing Forecast from Ad-ology

November 2 2009 | Jessica Helinski

Ad-ology Research recently updated their Industry Marketing Insights report for Ophthalmologists/Laser Eye Surgeons. The following are the predicted Top 5 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

• Bladeless LASIK and phakic intraocular lens implants are future trends.
• More professionals are switching their offices to boutique-style practices, which rely solely on patient payment, rather than third-party insurance or Medicare.
• Competition between vision care centers, ophthalmologist offices, and eye clinics has caused prices for LASIK surgery to drop.
• Highly-publicized complaints from LASIK patients may cause some consumers to forgo the surgery.
• The weak economy is causing some consumers to cut spending, and many are putting off LASIK surgery until economic conditions improve.

The Industry Marketing Insights report for Ophthalmologists/Laser Eye Surgeons is available on Ad-ology.com (Research Store) for $295 USD with local market data for any U.S. market.

[Source: Ad-ology Research. November 2, 2009]