Marketing Forecast from Ad-ology

October 30 2009 | Kathy Crosett

Ad-ology Research recently updated their Industry Marketing Insights report for Coffee and Tea Producers. The following are the predicted Top 5 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

• Consumers have indicated a willingness to pay more for coffee which is produced according to Fair Trade practices.
• Coffee bean prices fluctuate according to weather and political conditions in coffee bean producing regions.
• Specialty markets for branded coffee that targets ethnic tastes such as Hispanic and Middle-Eastern continue to grow.
• Office and other large client markets are upgrading coffee service to allow for on-demand instead of traditional brewing systems.
• During economic slowdowns consumers purchase more coffee to prepare at home in order to save money but they still want a quality product.

The Industry Marketing Insights report for Coffee and Tea Producers is available on Ad-ology.com (Research Store) for $195 USD with local market data for any U.S. market.

[Source: Ad-ology Research, October 30, 2009]