Marketing Forecast from Ad-ology

October 20 2009 | Jessica Helinski

Ad-ology Research recently updated their Industry Marketing Insights report for Dermatologists. The following are the predicted Top 5 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

• Botox continues to be popular, and more men are requesting the procedure.
• Dermatologists are encouraged to practice and promote geriatric dermatology, considering the large number of aging Baby Boomers.
• More people are learning about the dangers of the sun, prompting visits to the dermatologist for body scans.
• The industry is facing a growing shortage of dermatologists, particularly for rural areas.
• The cosmetic dermatology industry is competitive, especially as the number of lower-cost competitors increases (such as medspas).

The Industry Marketing Insights report for Dermatologists is available on Ad-ology.com (Research Store) for $295 USD with local market data for any U.S. market.

[Source: Ad-ology Research. October 20, 2009.]