Marketing Forecast from Ad-ology

October 19 2009 | Jessica Helinski

Ad-ology Research recently updated their Industry Marketing Insights report for Personal Credit Management Services. The following are the predicted Top 5 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

• Growth among Hispanics seeking counseling increased 100% from 2006 to 2008, and demand from this group is predicted to grown even more in the future.
• The National Foundation for Credit Counseling reports that counseling related to housing increased 214% from 2006 to 2008, while bankruptcy counseling increased 110 percent.
• A huge potential market is Generation Y (ages 19-27): Debt is a large concern for this group, particularly from credit cards.
• Many Americans are unaware about managing debt, with only 10% knowing the interest rates they pay.
• Some consumers are trying to manage debt on their own with various types of computer programs and software, which presents a challenge to this industry.

The Industry Marketing Insights report for Personal Credit Management Services is available on Ad-ology.com (Research Store) for $295 USD with local market data for any U.S. market.

[Source: Ad-ology Research. October 19, 2009.]