Ad-ology Research recently updated their Industry Marketing Insights report for Garden Centers/Nurseries. The following are the predicted Top 5 Opportunities/Challenges from the report for this industry for the upcoming year:

• Consumers are increasingly growing their own fruits, vegetables, and herbs, with many focusing on organic gardening.
• Baby Boomers are a large market, representing approximately 64% of gardening market retail sales.
• Businesses can focus on innovative products to suit new lifestyles as a way to stand apart from competition. For example, city-based retailers can focus on urban gardening staples such as containers and compact plants.
• Big box retailers are emerging as formidable competition.
• Due to the weak economy, there are fewer discretionary-spending dollars in the marketplace.

The Industry Marketing Insights report for Garden Centers/Nurseries is available on Ad-ology.com (Research Store) for $295 USD with local market data for any U.S. market.

[Source: Ad-ology Research, October 14, 2009]