Ad-ology Research recently updated their Industry Marketing Insights report for Football Teams and Clubs. The following are the predicted Top 5 industry-mktg-insights10Opportunities/Challenges from the report for this industry for the upcoming year:

  • Fantasy football continues to be popular among fans, and the average fantasy sport player spends $150 each year to participate.
  • Fans are increasingly going online to stream videos, check scores, and chat in forums.
  • The weak economy is causing many consumers to stay close to home, which may boost attendance for local sports teams.
  • Approximately 61% of professional football fans regularly follow teams on TV or on the radio.
  • Ticket prices are expected to increase, which may deter some fans from attending games.

The Industry Marketing Insights report for Football Teams and Clubs is available on Ad-ology.com (Research Store) for $295 USD with local market data for any U.S. market.

[Source: Ad-ology Research, October 13, 2009]