Ad-ology Research recently updated their Industry Marketing Insights report for Kitchen Supply/Cookware/Gourmet Stores. The following are the predicted Top 5 industry-mktg-insights10Opportunities/Challenges from the report for this industry for the upcoming year:

  • Retailers predict their top three fastest-growing categories to be Kitchen Gadgets/Tools, Cookware, and Cutlery.
  • In-store cooking demonstrations are becoming a store staple.
  • Products by celebrity chefs continue to be big sellers.
  • Men are increasingly cooking meals at home, so retailers should market accordingly, as well as consider male-targeted products.
  • Outdoor grilling is becoming a more year-round activity, especially as more consumers are choosing to entertain at home.

The Industry Marketing Insights report for Kitchen Supply/Cookware/Gourmet Stores is available on Ad-ology.com (Research Store) for $295 USD with local market data for any U.S. market.

[Source: Ad-ology Research, October 12, 2009]