Ad-ology Research recently updated their Industry Marketing Insights report for Bedding Shops. The following are the predicted Top 5 Opportunities/Challenges from the report for this industry for the upcoming year:

• While only about 3% of sales occur online, bedding retailers should take advantage of online advertising–approximately 40% of consumers use the Internet to research mattresses.
• Popular features among bedding customers in 2008 were nickel and pewter hardware, TV-compatible dresser/chests, and platform beds.
• Organic bedding is a growing trend for 2009.
• Independent bedding retailers face big competition from mass merchants and department stores.
• The credit crunch may cause some consumers to curb spending.

The Industry Marketing Insights report for Bedding Shops is available on Ad-ology.com (Research Store) for $295 USD with local market data for any U.S. market.

[Source: Ad-ology Research. October 8, 2009]