Ad-ology Research recently updated their Industry Marketing Insights report for Candy Stores. The following are the predicted Top 5 Opportunities/Challenges from the report for this industry for the upcoming year:

• Candy retailers may introduce limited edition products to generate excitement and drive sales.
• Manufacturers will be developing more eco-friendly packaging for candy.
• The growing Hispanic and Asian populations are expected to result in more international flavors being introduced to the confectionery market.
• More chocolate retailers are emphasizing their support of fair labor practices in cocoa farming and environmentally responsible crop harvesting.
• Marketers are promising responsible advertising placement when it comes to children in order to address health concerns about over-consumption of candy.

The Industry Marketing Insights report for Candy Stores is available on Ad-ology.com (Research Store) for $195 USD with local market data for any U.S. market.

[Source: Ad-ology Research, October 9, 2009]