Marketing Forecast from Ad-ology

October 7 2009 | Jessica Helinski

Ad-ology Research recently updated their Industry Marketing Insights report for General Medical and Surgical Hospitals. The following are the predicted Top 5 Opportunities/Challenges from the report for this industry for the upcoming year:

• Birthing centers are a growing trend and a top request from consumers.
• In-house medical spas and wellness programs are increasing in popularity.
• Consumers continue to research health/medical topics online, prompting hospitals to update Web sites with features such as virtual tours, online nurseries, and personal profile pages.
• The high number of uninsured Americans is a big challenge to this industry.
• Many Americans are cutting back on medical visits due to the weak economy.

The Industry Marketing Insights report for General Medical and Surgical Hospitals is available on Ad-ology.com (Research Store) for $295 USD with local market data for any U.S. market.

[Source: Ad-ology Research. October 7, 2009]