Marketing Forecast from Ad-ology

October 6 2009 | Jessica Helinski

Ad-ology Research recently updated their Industry Marketing Insights report for Resorts. The following are the predicted Top 5 Opportunities/Challenges from the report for this industry for the upcoming year:

• Fractional ownerships are becoming popular.
• Consumers are increasingly interested in eco-friendly designs and services.
• Many resorts are making their properties more kid-friendly to attract families, and many are offering separate activities and beaches to keep guests without children happy.
• In recent years, luxury resorts have experienced a boom in business, due in part to affluent consumers’ desire for unique experiences in addition to comfort.
• The weak economy, and high fuel prices, are a big challenge to this industry.

The Industry Marketing Insights report for Resorts is available on Ad-ology.com (Research Store) for $295 USD with local market data for any U.S. market.

[Source: Ad-ology Research. October 6, 2009]