Marketing Forecast from Ad-ology

October 1 2009 | Jessica Helinski

Ad-ology Research recently updated their Industry Marketing Insights report for Electronics Stores. The following are the predicted Top 5
Opportunities/Challenges from the report for this industry for the upcoming year:

• DVRs are expected to be in 50% of households by 2011.
• Sixty-five percent of consumers say it’s important for electronics to be environmentally-friendly, and 57% say environmentally friendly attributes of a product will be an important factor for their next purchase.
• Approximately 71% of U.S. homes with televisions (approximately 82.3 million) are expected to have an HDTV set by the end of 2009.
• Sales of DVD players are shrinking, due in part to the fact that approximately 80% of U.S. homes have a DVD player.
• Traditional stores face major competition from Web-based retailers.

The Industry Marketing Insights report for Electronics Stores is available on Ad-ology.com (Research Store) for $295 USD with local market data for any U.S. market.

[Source: Ad-ology Research. October 1, 2009.]