Marketing Forecast from Ad-ology

September 30 2009 | Jessica Helinski

Ad-ology Research recently updated their Industry Marketing Insights report for Floor Covering Stores. The following are the predicted Top 5
Opportunities/Challenges from the report for this industry for the upcoming year:

• In 2008, retailers saw increased requests for bamboo, pine, and pecan floors, while oak held steady as the most popular choice.
• Area rug sales are predicted to have the fastest growth in the West and South.
• Flooring retailers believe business will be boosted by the aging of homes, leading to increased remodeling activity, homes purchased by Baby Boomers for retirement, and the purchases of investment properties.
• A 2008 study found that when it comes to buying new flooring, homeowners rank affordability (45%), durability (22%), and attractiveness (14%) as top considerations.
• The weak housing market is a big challenge to this industry.

The Industry Marketing Insights report for Floor Covering Stores is available on Ad-ology.com (Research Store) for $295 USD with local market data for any U.S. market.

[Source: Ad-ology Research. September 30, 2009.]