Marketing Forecast from Ad-ology

September 24 2009 | Jessica Helinski

Ad-ology Research recently updated their Industry Marketing Insights report for Alcohol and Substance Abuse Centers. The following are the predicted Top 5 Opportunities/Challenges from the report for this industry for the upcoming year:

• There is a large market for age-specific treatment centers, particularly for senior citizens.
• In 2008, 20.8 million persons (8.3% of the population aged 12 or older) needed treatment for an illicit drug or alcohol use problem but did not receive treatment at a specialty substance abuse facility, which represents a large potential market for these services.
• Many centers are focusing on alternative and holistic treatments.
• Lack of funding and space is a big challenge to this industry.
• Many adults wait to seek treatment for addiction issues: Adults who abuse alcohol typically wait nine years before seeking treatment, while those with drug addictions wait approximately six years.

The Industry Marketing Insights report for Alcohol and Substance Abuse Centers is available on Ad-ology.com (Research Store) for $295 USD with local market data for any U.S. market.

[Source: Ad-ology Research. September 24, 2009.]